With the help of Kickstart Yorkshire Yoga are well on the way to a weight loss revolution. They used Kickstart to prepare a marketing strategy for the launch of their Yoga for weight control programme.

After meeting through UnLtd, the charity for social entrepreneurs Kickstart prepared a marketing plan and developed and analysed a questionnaire for current trial users of the programme to understand the market for it. To promote the regional launch a pr campaign gained coverage on all regional mediums including Calendar News, Stray FM, Radio Leeds, Yorkshire Post and Harrogate Advertiser.

The programme now has the potential for launching throughout the country.

www.yorkshireyoga.co.uk